Do you think that your busines would benefit from you having an Internet Celebrity status?

I went from leaving a full time job in August last year to setting up my own blogging site and being Forbes listed as one of the top 30 women entrepreneurs to follow on Twitter.

I have been interviewed for “The Get Inspired Project”. 365 inspirational people – one interview a day for one year!
The Get Inspired Project showcases not only what people need to be inspired but what approaches they are taking to inspire others.
I am number 141, why not have a listen? CLICK HERE

Also, you can join me where I am being interviewed by Patrick Dacre from Computerhelpers4good.net on “Women and Their Technology” A New Relationship show on BlogTalkRadio at http://tobtr.com/s/902849

At the time of this post, I have over 20,000 followers on my many Twitter accounts and am listed on over 300 lists.

Do you think that, if you had a great status on the Internet that it would help your business?

Of-course it would – it would supercharge your business wouldn’t it! Read the rest of this entry »

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

By Barry Maher
____________________________________________________________

One of my favorite ways of generating innovative thinking is to list several possible solutions to a problem, then consider the exact opposite of each. Do any of the opposites make sense? How good a case could you make for any of them if you had to convince someone else? Do any of them sound better than the first group? What about combining an approach with its opposite?

You may not come up with an immediate solution but you will gain a new perspective on the problem–and that may provide
a starting point.

Read the rest of this entry »

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

Sales letters through your letter box are hated by everyone. It’s unwanted, uninvited and fills your re-cycling bin. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because while most potential customers throw away their junk letters with barely a glance, enough take action to make it all worthwhile.
They do buy—and in high enough numbers to more than cover the cost of those who don’t.

Email marketing is pretty similar, but with one important difference: on the Web, you can only send marketing emails to people who have already chosen to receive them. A bit tricky!

On the other hand, because those people have already chosen to receive your emails, you can be confident that they’re going to be interested in them.

So how do you get these valuable e-mail address? Read the rest of this entry »

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

According to Wikipedia – The Internet actually started in 1969, (yes, only 1969!), as the ARPANET, a Defense Department system designed to let survivors share files after a nuclear attack. From being available on just a handful of top secret computers, it’s grown to millions and millions of users.

And it’s still growing. According to a recent survey, the volume of Internet traffic is expected to double annually over the next five years. Consumers are expected to account for 70 percent of all Internet traffic over that period with the rest of the market made up of business users.

What does that mean for you?

It means customers—millions of them.

No other business tool can put the products you sell in front of so many people so easily. Nothing even comes close. Read the rest of this entry »

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

The ‘desire’ portion of your profile is where you present the facts of your expertise and success; create and justify your prospect’s conviction and cause him to demand a piece of the action’ for himself.
It’s vitally necessary that you present proven facts because survey results show that at least 80% of the people reading your profile – especially those reading it for the first time – will tend to question its truthfullness. So, the more facts you can present, the more credible you will be.
As you write your profile, always remember that the more facts about “you” you present, the more products you’ll sell.
People want facts as reasons, and/or excuses for buying a product – to justify to themselves and others, that they have not been ‘taken’ by a slick copywriter. It’s like the girl who wants to marry the guy her father calls a ‘no good waster’, her heart – her emotions – tell her yes, but she needs to nullify the seed of doubt lingering in her mind – to rationalize her decision to go on with the wedding.
In other words, the ‘desire’ portion of your profile has to build belief and credibility in the mind of your prospect. It has to assure him of his good judgment in the final decision to buy -  so furnish evidence of the benefits you have promised – and afford him a ’safety net’ in case anyone should question his decision to buy from you.

Once you have drawn people towards you and they have the desire to work with you it is then time to study your product and everything about it – visualize the wants of your prospective buyers – dig up the facts, and you’ll almost always find plenty of facts to support the buyer’s reasons for buying.
Here is where you use results of tests conducted, growing sales figures to prove increasing popularity, and ‘user’ testimonials or endorsements. It’s also important that you present these facts – the test results and the sales view and not that of the manufacturer. Before you end this portion of your ad and get into your demand for action, summarize everything you’ve presented thus far.
Draw a mental picture for your potential buyer. Let him imagine owning the product. Induce him to visualize all of the benefits you have promised. Give him the keys to seeing himself richer, enjoying luxury, having time to do whatever he would like to do, and with all of his dreams fulfilled. This can be handled in one or two sentences, or spelled out in a paragraph or more, but it is the ingredient you absolutely must include prior to closing the sale.
Study all the sales presentations you have ever heard – look at every winning ad – this is the element included in all of them that actually makes the sale for you. Remember it, use it and don’t try to sell anything without it.

Pat Sutton is the founder of “The Image Attraction System” marketing your business by marketing “you”.

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

How often have you received an e-mail or message saying – Hello, I am Joe Blogs and I am so excited to get to know you, why not pop over to my website and.…I know you have because I have, in fact I have probably been the guilty party. In fact I do believe that I have a direct message exactly like that set up to thank people who follow me on Twitter….damn!

Phew! Just got back from Twitter and changed all my thank you messages!

So how can you build a rapport with someone enough to get them to buy from you?

First you need to build up your profile.
It is very important that you have your own website or Blog where people can read all about you, your exploits and expertise.

Nowadays it is very easy to set up a blog and if you sign up to Wordpress, for a small monthly fee, you can create as many websites or Blogs as you want. They have great templates and with a little knowledge it is simple to create a seriously professional looking website.
You should then join some great professional networking groups such as LinkedIn, Ecademy and Plaxo.
So what should your profile look like?

Remember, your profile is to promote you first then your business second.
Below are 6 the most important factors when creating your profile:

1. Your profile must have a picture of you, I can not stress this enough!

2. If, like me, you are self taught and your education history is not outstanding then leave it out.

3. The important part of your profile is your work experience. This is where you must not be afraid to “BIG” yourself up. I am not saying that you should lie, I am saying that you should accentuate!

Here is an example:
Pat Sutton – 2000 – 2009 Marketing Director – Advantage Business Angels
or
Pat Sutton – 2000 – 2009 Marketing Director – Advantage Business Angels where Sutton was instrumental in securing more than £21 million of investment for small to medium sized companies.

4. Your hobbies and interests. Here you should mention all the things you are passionate about. If someone is looking at your profile and teetering on the edge of contacting you and you happen to mention that you love James Taylor’s music and so do they then it could well push them over the edge. Be-careful though if you have controversial tastes, you don’t want to lose them because they don’t agree with you on something.

5. Where you are based. If your product or service is aimed at the local market then of-course it is advisable to mention that you are local, in fact it is imperative, but if your product is for a national or even world wide audience then I would not publish your locality.

6. Your expertise. It is important that people see you are an expert and a leader but they must also see you as approachable and friendly.

Very important – be careful once you have made that first contact with someone, too many people jump in with the hard sell before they have built a relationship.

Learn about them first, you do this by learning to listen. How many of us wait with baited breath to jump into a conversation with a witty comment. You literally spend all the time people are talking to prepare yourself for your contribution to the conversation rather than really listening to what they are saying.

Listening is power – if you listen you will learn what others want. A good sales person will use the information deemed from listening to create follow up questions. So listen in order to understand. Once you have listened then follow up with questions, this makes people feel important. If you have made them feel more important you are on the right track to creating a positive relationship.
So:

1. Listen – to hear them, not to give you an “in” to speak.
2. Listen – to remember, nothing makes more of an impact than you remembering important details and then building a conversation around those details.�
3. Listen – to boost their ego, nothing is more of a favourite topic than talking about one’s self. Encourage them to talk about themselves.
4. Listen – So that you will learn what is their pain and you can then show them ways to help relieve the pain.

This is my magic formula – First create a profile that people will be drawn to.
Build relationships because relationships are the key to profit.
Make contact, communicate, listen and remember. At the right time, use the power of the follow up question to show them the way to relieve their pain.

Pat Sutton is the author of “The Image Attraction System” http://www.TheImageAttractionSystem.com

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

Let me ask you this ‘Who can you sell your products or services to over and over again?’ Your subscriber list is an unlimited source to market your products to.
You can test your products, run surveys, do anything that might be of interest to your subscribers.
You don’t even have to spend any advertising money, your list will do the job.
But what should you do if you don’t have your own subscriber list?
Well, then you should build one (of course, there are thousands of list-owners, who would be pleased to offer your product to their list for a fee, but better yet to build your own).
And that’s what you are going to learn in this article.

Ok, let’s jump-start to building your subscriber list.
1. Where to start?
As soon as you have your web site up and running, first thing you should do is to put up a subscription form in the most visible places on your site. Your goal is to collect e- mails. Attract your visitors to subscribe to your newsletter by offering free info like a helpful article, report, or free book. Or you can offer a discount on your product if they sign up for your newsletter. Ideally, if you have a list of 10,000 e-mails, then you should be pretty well balanced.
2. Opt-in e-mail
One of the factors of successful e-mail marketing is using opt-in method. In other words, your messages should have ‘unsubscribe’ link on the bottom of the page, so that your subscribers can stop receiving your messages when they want by a simple click. Otherwise you will be reported as spamming.
3. Double opt-in for safety
You can increase your targeted subscriber list, using double opt-in sign up method. That is, if someone subscribes to your newsletter, e-mail is sent to their address. They have to answer to the e-mail in order to be included in the list. That means they are interested in receiving your newsletter. And it is their e-mail address. This is the safest way to increase your targeted subscriber base.
4. Contacting your subscribers
Once you have collected a few e-mails, you have to decide how often you would broadcast your messages. Biweekly or monthly is a pretty good interval. It gives you enough time to come up with something that can be of interest to your readers. You can send your newsletter every week or every 5 days. But it requires a lot of commitment to write it with interesting content and meet the deadlines. Besides, they could already be receiving newsletters from other marketers. So, they might just not have enough time to read all of your messages. However don’t exceed a monthly basis. Your subscribers should get a constant reminder that you’re still around and not confuse your e-mail for spam.
5. Personalized messages
If your messages start with ‘Dear Steve’ or ’Dear Susan’, it will warm up your subscribers. And they will be more receptive to the information you are about to share with them. It also adds to your credibility and helps to increase your response rate. So, send them personalized messages, try Aweber they are probably one of the best auto responders.

Well, now you know how to build your own subscriber list. Follow these suggestions and your success as an e-mail marketer is guaranteed. Remember, you don’t have to get millions subscribed to your newsletter, you only need 10,000 and you’re set for life. Article thanks to Bob Kosimov

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

What is real Viral Marketing?
It is campaigns that use all the people you know to pass on to all the people they know who then pass on to all the people they know and so on and so on.
It is linked exclusively to the digital world but I see it as a new twist on an old marketing technique, namely “Word of Mouth”.

But do remember, if it ain’t good then no one will pass it on!

What we have on the internet that we don’t have in the offline world is the ability to contact many people at the same time and know that they have actually seen our offering.

The internet has made it possible to pass information from person to person at practically no financial cost although be warned that the cost in time and effort can be quite significant.

So here are a few tips for items that may interest people enough to encourage them to pass on.

• Tell a great funny story. Be sure to tell something that is generic and not sexist, in other words something that will not alienate half your audience.
• Pass on some great inspirational quotes, don’t forget to credit the authors.
• A good article. This can generate millions of readers over time so make sure that the subject is “ever green”.
• Give something away like a free e-book.
• Complement someone, they will love it and may well add you to their website as a case study or at least re-tweet your comment, this is a great way to leverage other people’s marketing efforts.
• Remember, people buy from people, make yourself interesting and give people the opportunity to look into you deeper to get to know you; they are then far more likely to buy from you!

One word of caution, people often dive into Social Media and Viral Marketing just to sell. This is not the way to do it, you must “give” something to “get” something, the same applies in everything you do whether it be online or offline.

If at first it doesn’t succeed…….change it and try again.

There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different…Einstein

Of-course, what ever it is that you send out don’t forget to add your bio or at least your contact details as a footnote.

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

…for the taxes you pay because it means that you’re employed.
…for the mess to clean up after a party because it means you’ve been surrounded by friends.
…for the clothes that fit a little too snug because it means you have enough to eat.
…for the shadow that follows you everywhere because it means you’re out in the sunshine.
…for a lawn that needs mowing, windows that need cleaning and gutters that need fixing because it means you have a home.
…for all the complaining you hear about the government because it means we have freedom of speech.
…for the spot you find at the far end of the car park because it means you’re capable of walking.
…for the person who sings loud and off key because it means you can hear.
…for the piles of washing and ironing because it means you have clothes to wear.
…for weariness and aching muscles at the end of the day because it means you’ve been productive.
…for the alarm that goes off in the early morning hours because it means that you are alive.
…for getting too much e-mail because it means you must have people who are thinking of you.
Can you think of any more?

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !

As a network marketer I am sure you are hot to tap into the internet riches that so many people are enjoying with their online businesses.

Lesson 1.
Choose a business you can be passionate about. If there is no passion then you will not enjoy your business and your business is sure to fail.

Lesson 2.
Don’t make the mistake of trying to attempt to supply everything to everyone. Try to work within a Niche Market then become the best one at it.

Lesson 3. Most of your business will come from prospects you have built a relationship with. Get to know them first then sell to them later. I have built up a very tidy contact list from giving away an e-book. I then engage with my list with other goodies many times before I actually sell to them.

Lesson 4.
Don’t undersell yourself. Your prospects need to believe that you have the ability and the expertise to support them.

Lesson 5.
Deliver everything that you have promised. In other words don’t give false hopes to people.

Lesson 6.
Don’t make outrageous claims of high earnings just for the sake of it. If you do you will find that people will join you with the wrong motivation in mind. Yes, they want more money but they need also to be entrepreneurs otherwise the line stops there. You can not imagine the satisfaction you will get from seeing one of your protoges becoming successful as a result of your help.

Lesson 7.
Make sure that you can be seen as a leader, people will join you because of you before they join you because of the company.
You can do this by having a real presence on the web. Make sure you have your own website or if not you can join some business networks like Spoke or LinkedIn. What ever you do you must upload a picture of yourself and write a great profile listing your achievements.

Lesson 8.
There are a lot of us out here who have turned our online businesses into great profit earners but you need to be prepared to work hard.
You need to check out all the company training materials, the webinars, training videos and recordings even if they are in the middle of the night. The value in these type of resources is enormous, after all the company wants you to succeed as much as you do!

Lesson 9.
Start with the end in sight, if you don’t know what you want in your future then how can you have a vision, how do you know what direction to go in. I think it was Stephen Covey who said, “When climbing the ladder make sure that it is leaning against the right wall!”

---

Pat Sutton - The Profile Coach - Author and Founder of "The Image Attraction System" !