The Modules

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We will deliver your course in 10 modules over 10 days.

The first 4 modules are leaning more towards Internet marketing because you need to know the fundementals of internet marketing to be able to market your self effectively.

Module 1 : The Website Fundementals:
Making your website attractive, interesting, engaging and interactive so that it showcases YOU!.
Navigation
Defining a usable site.
Good Content
Ease of Access to Information
Quick Access to Information
Cleanly Designed Pages
Download status
Usability Problems
Building interactivity and personaisation.
Graphics
Webcopy
Choosing a domain name.
Using expired domains to skyrocket your traffic
The Host.
Testing
Performance
Monitoring and Tracking
Tracking your sales
Building credibity and maintaining it.
How search engines work.
Top search engines.
Keywords – optimisation of your website.
Webcopy for best optimisation.
Submitting to search engines.
Search directories.
The Benefits of browsing.
Pay per click – buying stats.
Show me the money!
Submitting to pay-per-clicks
AdWords and Premium Advertising
Link popularity and link awareness.
Reciprocal Links and Partner Sites
Picking your partner
Inward link analysis
Optimising your website
Monitoring your progress.
Spam
Banners
Banner Glossary
Banner Economics
Text links
Classifieds
Cultivating new customers
Creating effective ads.
Advanced ad tracking.


Module 2 : Email Marketing to create a great profile and make people feel special.
Collecting opt in e-mail addresses.
Double opt in.
Intelligent targetting through research.
Renting or buying lists.
Creating pop ups.
E-mail marketing tactics.
Managing e-mail campaigns.
Writing Headlines That Grab Your Customers and Sell Your Goods!
Growing your Email lists
Email Content – Text vs. HTML
Personalisation in Email Marketing
Creative Segmentation.
How often and when to mail?
Refrain from Spamming.
Analysis of e-mail campaigns.
Tracking Performance – Measuring useful metrics
Enhancing Email response .
Should the message trick the reader or be honest?
Auto responders.
Call to action.
Closing the deal.
Sample marketing e-mail.
Advantages of a newsletter as a marketing tool.
Creating and effective newsletter.
Steps for a successful newsletter campaign.
Getting subrcribers and generating leads for your newsletter.
Advertising in newsletters.
Promote affiliates in your newsletter.
Blogs
Planning your newsletter.
E-zines and joint ventures.
Paid list servers versus free list servers.


Module 3 : Joint ventures – partnering for success.
Choose your partners.
Joint subscriptions.
Exit pop ups.
Plug your pals.
Strengthen your joint ventures.
Track your joint ventures.
Keeping your customers.

Module 4 : Managing your life when you work from home.
Balancing your business and family.
Know how to say “no”.
Why you should take a day of at least once a month.
Learn to compromise.
Postive attitudes.
Sky rocket your web profits.
Contextual marketing.
Some warnings.
Checklist for launching a successful internet business.
Costs, budget and ROI.


The next 6 modules really get down to the business of helping you to become an “Internet Celebrity”

Module 5 : The Real Business
The Real Business of marketing yourself to market your business.
Creating a WINNING PROFILE.
Photo’s how important are they?

Module 6 : The Image Attraction System and Twitter
20000 followers and counting.
With the use of text, audios and videos.
I will show you all my tricks on how to get thousands of followers really quickly without breaking any rules.
I will show you how you can use lots of Twitter aps and websites to make your life easier on Twitter.

Module 7 : The Image Attraction System and LinkedIN.
LinkedIn is the best business networking site on the Internet.

I will show you how to market yourself so that people want to connect with you and you don’t have to look for connections.
I will show you how you can use LinkedIn to drive targetted traffic to your website….you should not miss this!

Module 8 : The Image Attraction System and Facebook.
How to build your profile, how to make hundreds of connections, how to build a business page and how to get fans.

Plus lot’s more great tips on how to use Facebook for your profile building.

Module 9 : The Image Attraction System and YouTube, MySpace, FriendFeed and others.
There are some other great networking sites out there. Here I will tell you the best and the worst and the ones to avoid.

Module 10 : Bringing it all together…what you can achieve!
How to become an Internet Celebrity using the tools on this course.
The psychology of The Image Attraction System.

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